IAM’s International Management & Marketing team were instrumental in building one of the hottest, sexiest entertainment brands throughout 2005-2008.
IAM Executives will be attending the Budapest Affiliates Conference Sept 11 - 13th and EiG in Copenhagen Sept 15 - 17th.

Vancouver Canada Sept 7, 2009: International Arts Management lead by CEO Peter Karroll, is the marketing team that joined forces with Calvin Ayre in early 2005. It was this team that created and executed the branding strategy that catapulted Ayre and the Bodog brand into superstardom in the online gaming industry. Karroll and his I.A.M. marketing team transformed Bodog into a juggernaut, building one of the hottest, sexiest entertainment brands on the planet.

Bodog was an up and coming boutique brand with old school marketing and almost zero on the ground brand penetration. After the merger, with Ayre's carte blanch blessing, Karroll who took over as head of Bodog Entertainment divisions and International Marketing, did a "House Cleaning" and subsequent rebuild of the Bodog management team replacing traditionalists with independent, forward thinking management and creative staff. This re-facing of the company was instrumental in Karroll's undeniably successful mission to personalize the Bodog brand and fully realize his vision to have Calvin and Bodog synonymous with each other.

Like throwing gasoline on a wildfire, from 2005 – 2008 Karroll's unique marketing strategy and execution combined with Calvin Ayres fearless leadership and quest for brand domination led to the global expansion of the Bodog brand. By making Bodog an undeniable and unparalleled presence in worldwide entertainment through hundreds of Bodog branded TV episodes, thousands of live events, online contesting, brand affiliations, celebrity partnerships, and unparalleled street marketing, Bodog grew from 1% audience awareness to over 42% in just over 2 years.

The International Arts Management executives have been working independent from Bodog since Ayre's retirement from the gaming industry in April 2008. In that time, Karroll has forged a new path in the world of online gaming creating the largest network of independent gaming and entertainment marketers in the world, offering a unique combination of expert marketing and operations for companies around the globe who need to breathe new life into their businesses. I.A.M. is also an ideal solution for entrepreneurs who have joined a poker network or signed a new software deal and are wondering how they can compete.

In Karroll’s own words, “competing with the big guys such as PokerStars, 888, PartyPoker, and Full Tilt who own the top spots can seem insurmountable, but it’s not. It takes a highly talented team who understands the importance of timing, knowledge of where to spend money, and the execution of great strategies to be at the top of the online gaming world. The financial benefits are incredible for those companies who break big-time. It’s our job at IAM to provide them with the marketing and operation solutions to compete and have a real shot at massive success. We are that team."

International Arts Management is now looking to create new success stories. Peter Karroll, along with his team of Executives will be attending the Budapest Affiliates Conference Sept 11 - 13th and EiG in Copenhagen Sept 15 - 17th.

For Interviews or further information contact: media@internationalartsmanagement.com